GROWTH CONSULTING
WHO WE WORK WITH
Our clients are leaders of social and entrepreneurial ventures, and creatives of all kinds. They seek our services to:
~ move to the next stage of development after achieving earlier stage plans
~ explore options for growth which may include new products, services, audiences, and/or changes in business model
~ develop a marketing strategy and implement that plan and
~ gain perspective, objective insight, advice and services to facilitate those changes successfully.
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HOW WE WORK
We have expertise in cohesive strategy development (the logical why), tactical implementation (the how), and resource development (the who, what, where, and when).
For your convenience, we offer three different ways of working together:
Advisory only services (Ad hoc, on an hourly basis)
Project work (Based on a phased scope of work, beginning, middle and end, with three incremental payments)
On retainer (Based on a long-term scope of work, usually at least 3 months, with scheduled monthly payments)
Every engagement begins with a free consultation to discuss your needs. If mutual interest is attained, the next step is negotiating a scope of work and payment plan, with a signed agreement laying out terms.
Interested in exploring? Please email alyson@venturegrowth.com to introduce yourself and schedule your free consultation!
Our goal is that throughout our engagement you experience personal and professional growth
GROUPS
Gathering around the fire is an age-old proven method of information-gathering, decision-making, creating support, and building inclusive and equitable community.
We convene groups for all of these purposes and outcomes. Each group meets once a week for 6 weeks and requires an application and statement of commitment to your colleagues to attend regularly, be prepared, hold discussions in confidence, and to communicate with respect and compassion.
CIRCLES HOSTED BY VENTURE GROWTH
Creating Your Future - Part I, Planning Change – These small groups are a fun form of discovery, goal-setting and planning. The process involves a facilitated series of exercises and lively discussions to:
~ reconnect with what matters most to you
~ set goals that reflect and amplify those values, and
~ outline a plan to realize your goals in a meaningful way.
Creating Your Future- Part II Accountability
NOTE: Pre-requisite: Part I Planning Change
Trailblazing can be lonely. Everyone is looking to you for answers and innovation, to anticipate problems and know how to solve them. In reality one of the best ways to avoid the pitfalls of assuring the conversion of plans into action is to join a facilitated peer group.
How do otherwise accomplished creatives, entrepreneurs and organizational leaders with good products and services, strategies, goals, and plans still stumble?
They fail to implement.
Our accountability groups focus on reflecting and supporting your actions-on-goals, while helping you be true to yourself.
FACILITATED GROUPS FOR TEAMS AND COMMUNITY
Feeding the Content Monster
This is a fun and unique alternative focus group to engage with folks who represent your target audiences, and test your marketing messages. The outcome provides clear direction for the development of hundreds of pieces of content for your website, your social channels, multi-media, and other marketing collateral. In three meetings together we will:
1. Prep your pitch
2. Facilitate your listening session
3. Facilitate the follow-up debrief and strategic communications planning session.
Community Conversations
Our experience in community organizing and facilitating conversations has included:
~ crisis conversations between residents, organizational leaders and law enforcement following bias and violence incidents
~ educational sessions and teacher training on prejudice-reduction and equity in the classroom
~ listening and brainstorming sessions to create inclusion and advocacy around difficult community issues (e.g. affordable housing, homelessness, pollution-prevention, animal welfare, and more.)
Currently, we primarily focus on COMMUNITY RESILIENCE-BUILDING, the gathering of diverse community members to:
~ Assess awareness of community resources (opportunities for different types of communication and distribution
~ Identify unmet needs and gaps in community resources (opportunities for service development, policy changes, community organized response)
~ Amplify and listen to diverse voices and perspectives (meaningful witness and lived experience storytelling)
~ Forge interpersonal connection and relationships for further resilience-building
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If you have questions or would like to explore any of these group opportunities, please reach out to alyson@venturegrowth.com.
WEBSITES
WE BUILD YOUR MARKETING HUB!
Engaging content and ease of use are still the drivers when it comes to web development. Investing too much in custom technical features can result in sites that are hard to update - and that is death to dynamic content which boosts search engine interest in your site.
We customize templated Squarespace sites. You still get to display your brand in all its glory and feel proud about your “look.” However, since certain elements of the layout and design are pre-coded, the build takes less time and is more adaptable. Plus - because we are Squarespace Circle members, you get discounted hosting plans.
We help you develop and deploy the best content to engage your target audience(s), convey your core messages, and produce responses to your strategic calls-to-action. Check out some of our recent work:
www.roseandthethorn.com - musical duo branding and music promotion
www.tamarambanks.com - Emmy Award-winning journalist’s branding and freelance promotion
www.tellyourstory.com - personal peacemaking initiative featuring women from around the globe
www.echocolorado.com - affordable housing advocacy organization start-up site
New! www.smilingatgravity.com - Sherry Law’s blog exploring the space between aging body and ageless soul
THIS SITE! www.venturegrowth.com - the update and refresh of our core business site.
FIRST STEP? If you’re ready for a new website, complete this short needs-assessment to request a FREE initial consultation: www.venturegrowth.com/website-query
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BONUS: We are members of the Squarespace Circle!
As developers working exclusively with Squarespace, we offer YOU access to a 20% discount on your first annual hosting plan, extended trial periods, and discounts for numerous complementary applications and plug-ins.
LEGACY
WHAT IS YOUR LEGACY?
Lately, among our most experienced clients and colleagues, the question is coming up: what is the lasting value and meaning of my life’s work?
Heavy? Can be. But this kind of inquiry can lead to amazing insights which inspire the desire to capture story and make an impact on future generations.
With all the listening, coaching, communications-crafting and storytelling we have done over the years we have developed special expertise in helping very smart and accomplished people tell their own stories.
If you are interested in:
~ writing a memoir
~ creating a legacy website
~ transferring knowledge for business continuity or educational purposes
~ researching family history to document business and personal legacy
Contact us to explore.
We can ghost-write, edit, interview, design multi-media, build websites – and any combination thereof.
TESTIMONIALS
“Following a re-brand of our non-profit educational institution we were seeking a business development consultant who would lead the creation of our on-line products. We were fortunate to hire Alyson Miller Greenfield of Venture Growth.
Alyson is not only strategic, she analyzes steps necessary for the fulfillment of a plan and then ably guides the process, finding the right people, processes and products to match the requirements for success. Specifically, we wanted to take a well-received live-study program and move it on-line, offering self-study videos. There were many steps that needed to happen, including revamping our website, creating compelling content and marketing the new products. Alyson met unanticipated challenges with patience and flexibility, changing course when necessary. She saw the project through to completion.
Alyson brought to us, passion, clear thinking and a step-wise progression to a desired outcome. She also embodied the best of consultancy. She gave us the tools for independent success without needing to continue relying on her expertise.
I recommend her without reservation.”
~ Dr. David Sanders, Founder, Kabbalah Experience
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“Alyson, you’ve created a masterpiece. The TellYourStory.com website is so clean and white, it sets off the graphics and content perfectly and compellingly. It’s warm and inviting and intelligent. Truly lovely in every way. And the people you’re featuring are interesting in both how they look and what they do. As far as your other work - the growth consulting - I feel proud to refer people to you for insight and creativity whenever there’s an opportunity.”
~ Sherry Law, Principal, Evergreen Communications
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“I've known Alyson for over a decade and have always experienced her as a deeply skillful, heart-centered leader with a passion for people.
In our recent work together, Alyson is advising and mentoring me as I engage in the early stages of launching my social enterprise. Her questions and feedback are always spot-on and action-oriented, allowing me to progress quickly and thoughtfully.
She has a wealth of knowledge and experience as a thought-leader and practitioner in the worlds of entrepreneurship, startups, and human-centered storytelling. I highly recommend working with Alyson.”
~ Dan Mahle, Founder, Wholehearted Masculine
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“I have known Alyson for many years. She has always been a brilliant and creative, solution focused leader. Alyson leads with values-based strengths, always inclusive and broad minded. Most importantly, she has a huge, tender heart which she applies liberally to every situation. A truly high quality woman who anyone would be lucky to work with.”
~ Sandi Schwartz, Artist, Medical Family Therapist
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“Alyson has helped me strategically focus on my goals around being an impactful freelance journalist. She's also helped me market myself which can be a challenge for people like me who really want to focus on their work, their creative side, not the business side of the process. Alyson is always positive and filled with great ideas! I highly recommend her to grow your business!”
~ Tamara Banks, Emmy Award-Winning Journalist and Social Justice Communicator
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“Sending deep gratitude to you for your love of life, your beauty, kindness and passions. all a bow of thanks for all you do to help build and maintain community!”
~ Suzanne Connolly Howes, Owner, Particulars Art Gallery